CTV Accounts for Over Half of Premium Video Ad Views in Europe
· 2d ago · Originally reported by Broadband TV News
Connected TV (CTV) has become the leading platform for premium video ad consumption in Europe, now generating more than 50% of ad views in this segment. This shift highlights the growing importance of CTV in the region's digital advertising landscape.
Why it matters
As viewers increasingly turn to CTV for premium content, advertisers and publishers must adapt their strategies to reach audiences on these platforms. This trend signals a major change in how video ads are delivered and measured.
Explain it like I’m new here
It's like more people are watching their favorite shows on smart TVs instead of regular TV, so ads are following them there.
Read the original at Broadband TV News
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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