Apple's iOS 27 Blocks The Trade Desk's Ad Delivery on Safari
· 2d ago · Originally reported by PPC Land
Apple's latest iOS 27 update prevents The Trade Desk from serving ads on the Safari browser by blocking its ad delivery domains. This move comes amid other industry changes, including Amazon renaming its DSP and a legal dispute between AppLovin and Unity over mobile ad data collection.
Why it matters
Apple's decision could significantly impact programmatic advertising reach and effectiveness for brands using The Trade Desk, highlighting ongoing tensions between platform privacy controls and ad tech companies.
Explain it like I’m new here
It's like Apple locked a door so The Trade Desk can't put up posters in Safari's room anymore.
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