Connected TV Adoption Accelerates in India
· 2d ago · Originally reported by afaqs!
Connected TV usage is on the rise in India, driven by increased internet access and affordable smart TVs. This trend is attracting advertisers who see new opportunities to reach audiences through digital video platforms on television screens.
Why it matters
As more Indian households use connected TVs, advertisers can target viewers with digital ads in a TV environment, blending the reach of traditional TV with the precision of digital marketing.
Explain it like I’m new here
It's like more people in India are watching YouTube on their TVs instead of just on their phones, so advertisers want to show them ads there too.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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