Guideline Launches WRAP Cloud for TV and CTV Ratings Without Installs
· 2d ago · Originally reported by PPC Land
Guideline has introduced WRAP Cloud, a hosted software solution that delivers local daily ratings and multi-market reports for TV and connected TV. The new platform is accessible without requiring software installations and is aimed at publishers, agencies, and brands. AI and MCP features are mentioned but not yet dated for release.
Why it matters
This move streamlines access to TV and CTV audience measurement, making it easier for industry players to analyze viewership data without technical barriers.
Explain it like I’m new here
It's like checking your favorite show's popularity online without having to download any apps.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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