7-Eleven Debuts Retail Media Network Across 760 Stores
· 2d ago · Originally reported by Marketing-Interactive
7-Eleven has introduced a retail media network spanning its 760-store network. This move allows brands to advertise directly to shoppers through digital channels within the convenience store chain.
Why it matters
Retail media networks give brands new ways to reach consumers at the point of purchase, and help retailers unlock additional revenue streams from their physical and digital assets.
Explain it like I’m new here
It's like putting special ads on the shelves and screens inside your local 7-Eleven so brands can talk to you while you shop.
Read the original at Marketing-Interactive
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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