OpenAI Introduces Conversational Ads for ChatGPT Platform
· 2d ago · Originally reported by Resident™ Magazine
OpenAI is developing a new advertising format that transforms traditional ads into interactive conversations within ChatGPT. This approach aims to engage users by allowing them to interact directly with sponsored content in a chat-based environment.
Why it matters
This shift could change how brands connect with consumers, making ads more engaging and potentially more effective by leveraging AI-driven conversations.
Explain it like I’m new here
It's like having a friendly chat with a robot about a product instead of just seeing a regular ad.
Read the original at Resident™ Magazine
Terms in this story
Ads in AI assistants and AI search
Ads in AI assistants and AI search are paid placements that appear within or beside AI-generated answers, such as in Google's AI Overviews or ChatGPT, often matched to the conversation's context.
Native advertising
Native advertising is paid advertising designed to match the look, feel and placement of the content around it, such as sponsored posts in feeds or promoted articles, and labelled as sponsored.
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