Walmart DSP Adds 3D Mobile Ad Formats Through Big Happy Partnership
· 2d ago · Originally reported by PPC Land
Walmart's demand-side platform now offers advertisers the ability to run 3D mobile ad formats, enabled by creative partner Big Happy. The new service promises quick turnaround times for mobile and out-of-home 3D creatives, though details on pricing and audience targeting have not been disclosed.
Why it matters
This move expands creative options for brands using Walmart's ad platform, reflecting the growing demand for immersive ad experiences in retail media.
Explain it like I’m new here
It's like Walmart letting brands use fancier, 3D pop-up ads on your phone, making shopping ads more eye-catching.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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