7-Eleven Introduces Dedicated Retail Media Network for Convenience Stores
· 2d ago · Originally reported by Mi-3.com.au.
7-Eleven has launched its own retail media network focused on the convenience sector. This move allows brands to advertise directly to 7-Eleven shoppers using the company's digital and in-store channels.
Why it matters
Retail media networks are becoming a key way for brands to reach shoppers at the point of purchase. 7-Eleven's entry signals growing competition and innovation in this fast-growing segment.
Explain it like I’m new here
It's like 7-Eleven putting up special digital billboards inside their stores just for brands to talk to their customers.
Read the original at Mi-3.com.au.
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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