IAB Tech Lab Finalizes Version 2.3 of Podcast Counting Rules Including Video
· 2d ago · Originally reported by PPC Land
The IAB Tech Lab has finalized version 2.3 of its podcast measurement guidelines, now covering video podcasts. No changes were made after the public comment period, and the current rules will remain in effect until version 3.0 is open for feedback in 2027.
Why it matters
Standardized podcast measurement helps advertisers and publishers agree on what counts as a valid download or view, making ad buying more transparent and reliable.
Explain it like I’m new here
It's like everyone agreeing on the same rules for counting how many people watched or listened to a show, so no one cheats.
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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