AppLovin and Unity Face Off Over Mediation Data Practices
· 35h ago · Originally reported by AdExchanger
AppLovin's mediation platform collects detailed user and device information during ad requests, including data like battery status, location, and device settings. This practice highlights ongoing competition and scrutiny around how ad tech companies handle and leverage user data.
Why it matters
Understanding what data is collected and shared in ad mediation is crucial for privacy, transparency, and fair competition in the mobile advertising ecosystem.
Explain it like I’m new here
It's like two playground leaders arguing over who gets to know more about the kids before picking teams.
Read the original at AdExchanger
Terms in this story
Ad mediation
Ad mediation is software that lets app developers connect many ad networks and bidders through one SDK and chooses which network fills each ad request to maximise revenue.
Ad request
An ad request is the signal a web page, app or video player sends to an ad server or ad platform asking for an ad to fill a specific slot.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
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