Rural India Drives New Growth in Connected TV Adoption
· 35h ago · Originally reported by Storyboard18
Connected TV (CTV) usage is expanding beyond major Indian cities, with rural areas increasingly adopting the technology. This trend signals a shift in digital media consumption patterns and opens new opportunities for advertisers targeting these regions.
Why it matters
The growth of CTV in rural India means advertisers and ad tech companies can reach new audiences, potentially reshaping campaign strategies and media planning in the country.
Explain it like I’m new here
It's like more people in small towns are getting smart TVs, so companies can show them ads just like in big cities.
Read the original at Storyboard18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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