Insurers Poised to Shape AI Compliance in Ad Tech Industry
· 2d ago · Originally reported by AdExchanger
At Programmatic IO NYC, agencies and marketers highlighted the growing role of insurers in overseeing AI governance within ad tech. Insurers are expected to help manage compliance and accountability as AI becomes more integral to advertising operations.
Why it matters
As AI use expands in advertising, ensuring responsible and compliant practices is crucial. Insurers stepping in could provide new safeguards and standards for how AI is deployed in ad tech.
Explain it like I’m new here
It's like having a referee to make sure everyone plays fair when using smart robots in advertising.
Read the original at AdExchanger
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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