VIOOH Opens 500+ Digital Screens in Spain and Portugal to Advertisers
· 2d ago · Originally reported by PPC Land
VIOOH has enabled advertisers to access over 500 digital screens across Spain and Portugal, offering a potential reach of 320 million monthly impressions in more than 75 cities. The screens are located in diverse venues, including fuel stations and Madrid-Barajas airport, but details on pricing and measurement are not yet disclosed.
Why it matters
Expanding digital out-of-home inventory gives advertisers more options to reach audiences in key European markets, though transparency on buying and measurement is still needed.
Explain it like I’m new here
It's like adding hundreds of new billboards in busy places, so more people can see ads when they're out and about.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
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