Microsoft Clarity Adds Customization for Branded AI Query Classification
· 2d ago · Originally reported by PPC Land
Microsoft Clarity now allows site owners to edit what is considered a branded AI query by adding abbreviations, translations, and typos to their brand lists. This update comes 57 days after Clarity introduced the AI query split feature. It is unclear whether changes will retroactively affect past reports.
Why it matters
This change gives marketers more control over how branded AI traffic is tracked and reported, which can improve the accuracy of campaign measurement and attribution.
Explain it like I’m new here
It's like letting a store owner decide which nicknames count as their brand when counting visitors.
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