Connected TV Ad Revenue in India Rises 42% as 40 Million Homes Tune In Weekly
· 2d ago · Originally reported by Storyboard18
Connected TV advertising revenue in India has surged by 42%, reaching Rs 9,900 crore. This growth is driven by 40 million Indian households now actively watching CTV content each week.
Why it matters
The rapid rise in CTV ad revenue highlights a major shift in how Indian audiences consume media, with advertisers following viewers from traditional TV to digital streaming platforms.
Explain it like I’m new here
It's like more families are watching shows on smart TVs instead of regular TV, so companies are spending more money to show ads there.
Read the original at Storyboard18
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