7-Eleven Launches Anytime Media Retail Media Network Led by Anthony Venuto
· 2d ago · Originally reported by Mumbrella
7-Eleven has entered the retail media sector by introducing its own network, Anytime Media, under the leadership of Anthony Venuto. This move positions the convenience store chain to offer advertising opportunities directly to brands within its ecosystem.
Why it matters
Retail media networks allow retailers to monetize their customer data and digital platforms, giving brands new ways to reach shoppers. 7-Eleven's entry signals growing competition and innovation in this fast-growing ad channel.
Explain it like I’m new here
It's like 7-Eleven setting up its own mini TV channel inside stores so brands can show ads to shoppers right where they buy snacks.
Read the original at Mumbrella
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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