Playable Ads Offer Interactive Demos for Mobile App Promotion
· 33h ago · Originally reported by PPC Land
Playable ads are interactive ad formats that let users try out a mobile app, often a game, directly within the ad unit. This approach allows potential users to experience the app before deciding to install it.
Why it matters
Playable ads can increase user engagement and improve the quality of app installs by letting users test apps before downloading, which can lead to higher retention rates.
Explain it like I’m new here
It's like trying a free sample at a store before you decide to buy the whole product.
Terms in this story
Playable ad
A playable ad is an interactive ad, usually for a mobile game, that lets users try a short, simplified version of the game inside the ad before deciding to install it.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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