Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 9m ago.
Brands are starting to experiment with advertising formats that integrate with ChatGPT, allowing them to interact directly with users through conversational AI. This marks a shift toward more interactive and personalized ad experiences…
Connected TV (CTV) is changing how television advertising works by enabling advertisers to target specific audiences rather than relying on broad, mass-market campaigns. This shift allows brands to deliver more relevant ads to viewers…
Google will stop charging advertisers for unrendered ads in its DV360 and CM360 platforms beginning February 2027. This change follows a similar update for AdSense publishers, set for February 17, 2027. Google has not disclosed the…
Unilever and WPP Media reported a 24% increase in unique reach and a 25% drop in cost per viewer during early tests of vertical video ads on Google DV360. The test focused on evaluating the effectiveness and efficiency of vertical video…
A recent analysis highlights that despite advances in automation, media buying processes continue to depend on a set of established manual terms. The discussion spans across search, audio, and financial aspects of digital advertising…
Advertisers are now able to purchase YouTube Shorts ads in tandem with open web ad inventory, broadening their reach across platforms. Meanwhile, Meta's new AI agent, Muse, is drawing attention to the risks of relying too heavily on…
OpenAI is aiming to generate a billion dollars in advertising revenue from its ChatGPT platform by year-end. The company faces the challenge of convincing advertisers to invest at scale in its AI-driven ad offerings.
Artificial intelligence is increasingly automating decisions in programmatic advertising, shifting how control and transparency are managed. The ability for publishers to observe and understand these automated processes is becoming a key…
The rise of retail media is leading to more sponsored placements appearing before organic results on digital shelves. This trend is prompting questions about whether paid ads are overshadowing organic product visibility for brands and…
Shares of The Trade Desk (TTD) and OpenX (OPEN) reached their lowest levels in a year, reflecting broader market pressures or company-specific concerns. The decline may be tied to investor sentiment or recent developments affecting the…
Pinterest is enabling its audience data to be used in connected TV (CTV) campaigns through a partnership with tvScientific. This move allows advertisers to target Pinterest users on CTV platforms, expanding cross-channel marketing…
McDonald’s is examining ways to leverage its physical locations for retail media, aiming to connect brands with customers during in-person visits. The company is considering how to use its stores as advertising platforms, potentially…
The market for free ad-supported streaming TV (FAST) is expected to expand significantly through 2035, fueled by increasing demand for advertising on connected TV platforms. This growth reflects a shift in consumer viewing habits and…
Cloudflare's CEO stated that automated bot traffic surpassed human web traffic in May 2026, earlier than anticipated. He projects that within five years, bot traffic could be 1,000 times greater than human traffic, raising concerns about…
Overwolf has introduced a system that maps media-brief audiences using gameplay data from over 5,000 video games. The platform collects more than 3 billion gameplay signals from 113 million monthly players across eight markets, aiming to…
Google has consolidated the process for purchasing vertical video ads within its Display & Video 360 platform. This update aims to streamline how advertisers access and manage vertical video inventory across various channels.
AI-powered media buying agents are now able to utilize AudienceMix data segments through an MCP server integration. According to AudienceMix, one DSP is reporting high match rates and paid rate claims, though human traders still retain…
LiveRamp now allows brands to use their CRM, loyalty, and app data, matched via RampID, to create targeting and suppression lists for ChatGPT ads in 11 countries. OpenAI currently supports advertising in 63 countries, raising questions…
Billy Hartman of ART19 highlights how programmatic technology is making podcast advertising more scalable and efficient. Instead of manual negotiations with individual shows, brands can now automate ad placements across multiple podcasts.
KNOREX Ltd. is planning to separate its AscendX publisher monetization business and support its growth with external capital. This move involves bringing in outside investors to help expand the newly independent unit.
Firsthand's Michael Rubenstein argues that traditional static ads are being replaced by adaptive brand experiences powered by AI. The company believes that artificial intelligence enables marketers to move beyond predetermined messages…
Sean Black of Audience Path by Dailymotion highlights that the effectiveness of AI in advertising depends heavily on the quality of the data it uses. He urges marketers to critically assess their data before relying on AI-driven tools for…
A new MCP server is being used to automate the analysis of advertising performance on Meta platforms. This technology streamlines the process of evaluating ad results, reducing manual work for marketers.
Average order value (AOV) is calculated by dividing total revenue by the number of orders in a given period. This metric is used by advertising platforms to inform bidding strategies, but its interpretation can sometimes be misleading…
LiveRamp is broadening its collaboration with OpenAI to allow brands to target advertisements within ChatGPT. This move will give advertisers new opportunities to reach users through conversational AI platforms.
Sales lift refers to the increase in product purchases attributed to advertising efforts. It is calculated by comparing the buying behavior of people who saw an ad with those who did not, using control groups.
CallRail has introduced new tools that allow small businesses and marketing agencies to measure the effectiveness of ads powered by ChatGPT. This update aims to provide better tracking and analytics for campaigns using AI-driven…
LiveRamp is broadening its partnership with OpenAI, allowing brands to target ads within ChatGPT. This move integrates LiveRamp's identity and data solutions with OpenAI's conversational platform, opening new avenues for advertisers to…
JustWatch has introduced a new connected TV (CTV) platform designed to tackle the issue of fragmentation across streaming services. The platform aims to streamline access and potentially unify advertising opportunities within the CTV…
Sparteo has appointed Antoine Hermite, previously with Webedia Group, as its new managing director. Hermite will be responsible for overseeing operations and driving the company's international growth strategy.
Adobe is forecasting that traffic to retail websites originating from ChatGPT and similar AI tools will rise by 130% during the upcoming holiday season. This projection highlights the growing influence of generative AI on consumer shopping…
VIOOH and Arla Foods have collaborated to showcase the performance benefits of programmatic digital out-of-home (DOOH) advertising. Their efforts highlight how automated buying can drive measurable results for brands in outdoor advertising…
AppLovin's stock performance is being closely watched as investors react to recent market developments. The company, known for its mobile app technology and advertising solutions, is experiencing notable trading activity.
Recent developments in Google's ad tech business have prompted renewed discussions about the adequacy of current regulatory measures. Observers argue that existing remedies may not sufficiently address concerns, underscoring the need for…