Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 12m ago.
Experian has introduced two new native applications within Snowflake's AI Data Cloud platform. These services aim to help organizations better utilize and analyze their customer data, expanding Experian's offerings in the data management…
A senior leader at Samsung Ads highlighted that building trust with consumers is as important as focusing on direct performance metrics in advertising. The comments suggest a shift in industry priorities from solely measuring bottom-funnel…
A dispute between AppLovin and Unity is drawing attention to how data is managed and shared in the ad tech industry. The disagreement centers on data governance practices, which are crucial for ensuring transparency and compliance in…
Magnite's stock is set for another month of gains following a boost in its price target. The positive outlook is linked to recent changes in Google's advertising technology, which are expected to create new growth opportunities for Magnite.
Amazon Ads is making its sophisticated AI-powered advertising tools available to external agencies. This move allows third-party agents to leverage Amazon's AI capabilities for managing and optimizing complex ad campaigns.
AppLovin is experiencing concerns about its growth trajectory, which has led some to view the situation as a potential investment opportunity. The company operates in the mobile app and ad tech sector, where market dynamics and competition…
Guideline has introduced WRAP Cloud, a new SaaS platform designed to provide advanced audience analytics for TV and connected TV (CTV). The platform leverages AI and specialized protocols to enhance audience analysis and media planning…
Google has announced a major update to its search platform, moving away from traditional blue links to a conversational AI-driven answer box. This change, highlighted at the company's I/O summit, signals a fundamental shift in how users…
Lacuna Ads has announced an initiative to unify supply, demand, and data intelligence within its platform to drive growth in programmatic advertising. This move aims to streamline the buying and selling process and enhance decision-making…
A new guide provides developers with instructions on creating a handler for OpenRTB bid requests, a key component in programmatic advertising. The resource aims to help technical audiences understand how to process and respond to real-time…
Apple's Safari 27 browser now blocks domains linked to The Trade Desk, UID2, ID5, LiveRamp, and Permutive, following a WebKit update merged earlier this year. This move restricts demand-side platforms from accessing users on iOS 27 Safari…
The article discusses how the growth of retail media businesses depends not just on technology platforms, but also on building trust, fostering strong teams, and managing organizational change. It emphasizes that human factors and…
An end card is a screen that appears after a video ad finishes, typically featuring a button to encourage viewers to click or install an app. The article explains how end cards function and highlights some common issues with their…
Playable ads are interactive ad formats that let users try out a mobile app, often a game, directly within the ad unit. This approach allows potential users to experience the app before deciding to install it.
A mediation waterfall is a method used in mobile apps to fill ad slots by contacting ad networks in a set order based on expected revenue. The article explains the process and discusses why this approach is becoming less common in favor of…
A mediation platform is a tool within mobile apps that decides which ad network or bidder will fill each advertising slot. It can use either a waterfall or auction method to make these decisions, and various companies operate such…
AppLovin has initiated legal action against Unity, seeking to stop Unity from collecting certain ad quality data from publishers' apps within five business days. The dispute centers on Unity's kit allegedly accessing detailed ad revenue…
Industry observers suggest that as the retail market becomes more diverse, there is potential for increased revenue from retail media channels. This diversification may open up new advertising opportunities for brands and retailers.
Retailers such as Best Buy and Wesfarmers are exploring ways to differentiate their retail media offerings. The focus is on identifying unique strengths or 'X Factors' that can set their advertising platforms apart in a competitive market.
As retail media networks mature, agencies are expected to play a larger role in guiding brands through new opportunities and challenges. Their expertise will be crucial in campaign planning, measurement, and integrating retail media with…
Apple's latest iOS 27 update prevents The Trade Desk from serving ads on the Safari browser by blocking its ad delivery domains. This move comes amid other industry changes, including Amazon renaming its DSP and a legal dispute between…
Marketing mix models (MMMs) are gaining traction for measuring the effectiveness of connected TV (CTV) advertising, especially in environments where clicks are not a primary metric. While MMMs can indicate whether CTV campaigns contributed…
Meta is facing a lawsuit related to scam ads appearing on its platforms. The legal action alleges that Meta did not do enough to prevent fraudulent advertisements from reaching users.
AppLovin's mediation platform collects detailed user and device information during ad requests, including data like battery status, location, and device settings. This practice highlights ongoing competition and scrutiny around how ad tech…
A securities class action has been filed against Taboola.com Ltd., alleging the company misled investors about the value of its publisher relationships. The lawsuit claims that Taboola provided inaccurate information that may have affected…
7-Eleven has launched a retail media network, allowing brands to advertise directly to its customers through its digital platforms and stores. This move enables 7-Eleven to monetize its shopper data and offer targeted advertising…
Amazon Ads has launched two new products, Agent and DVA+, aimed at streamlining the media buying process. These tools are designed to help advertisers manage and optimize their campaigns more efficiently within Amazon's advertising…
The IAB Tech Lab has finalized version 2.3 of its podcast measurement guidelines, now covering video podcasts. No changes were made after the public comment period, and the current rules will remain in effect until version 3.0 is open for…
Microsoft Clarity now allows site owners to edit what is considered a branded AI query by adding abbreviations, translations, and typos to their brand lists. This update comes 57 days after Clarity introduced the AI query split feature. It…
AudienceProject has extended its Netflix ad measurement service to include Canada, bringing its coverage to six markets. The company reports a 54% unique reach to TV for Netflix ads across five markets, though details on methodology and…
OpenAI is developing a new advertising format that transforms traditional ads into interactive conversations within ChatGPT. This approach aims to engage users by allowing them to interact directly with sponsored content in a chat-based…
The Trade Desk is currently unable to deliver ads to Safari users on Apple devices running the new iOS 27 update. Apple is aware of the issue and is investigating, but no fix has been announced yet.
Thrad has unveiled Thrad Autopilot, a feature that enables automated management of advertising tasks within AI-driven conversations. This tool allows advertising teams to continue campaign operations and optimizations even when users are…
Advertising within ChatGPT is expanding quickly, but many marketers are still learning how to best use this emerging channel. The report highlights both the rising interest and the challenges brands face in adapting their strategies to…
OpenRTB is a technical protocol developed by the IAB Tech Lab that defines how ad exchanges and bidders communicate to buy and sell ad impressions in real time. The protocol specifies the structure and rules for these rapid transactions…
Working media refers to the portion of an advertising budget that is spent directly on ad placements, as opposed to costs like agency fees, data, technology, or production. This ratio is often debated within programmatic advertising due to…
A new report analyzes the size, share, and projected growth of the in-game advertising market from 2026 to 2035. The study likely covers key trends, market drivers, and potential challenges facing advertisers and game publishers.
Nick Fox, as Google's senior vice president for knowledge and information, is responsible for leading the company's Search, ads, Maps, and commerce operations. The article outlines his career trajectory and some of the more debated…
Taboola.com Ltd. has released its earnings and revenue results for the fiscal year labeled HAN:1FY. The announcement provides insight into the company's recent financial performance.
Knorex has announced plans to separate its AscendX unit, which focuses on helping publishers generate revenue from their digital content. The move is described as a strategic carve-out, indicating AscendX will operate independently from…