Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 20m ago.
The IAB Tech Lab has finalized version 2.3 of its Podcast Technical Measurement Guidelines, setting updated standards for how podcast downloads are measured. Work is already underway on version 3, which will address measurement for video…
StackAdapt has quietly grown to become a significant player in the ad tech industry, now valued at $500 million. The company’s rise highlights its expanding influence in programmatic advertising solutions.
AppLovin has filed a legal action against Unity, alleging that Unity improperly collected data generated through AppLovin's business. The dispute centers on how user data is handled and shared between the two mobile ad technology companies.
OpenAI's vice president of monetization participated in StackAdapt's AI forum to discuss advertising opportunities within ChatGPT. The event, broadcast across multiple regions, highlights collaboration between a major AI company and a…
Invibes has reported a reduction in its financial losses while ramping up its use of artificial intelligence to enhance its presence in the Connected TV advertising sector. The company is focusing on leveraging AI to improve ad targeting…
Magnite's stock price increased by 6% and has climbed 53% since the start of the year, surpassing broader market performance. The company's strong growth reflects positive investor sentiment in the ad tech sector.
All 32 NHL clubs will use Adobe's AI-powered platforms, GenStudio and Journey Optimizer, to deliver more personalized content to their global fanbase. The tools aim to enhance how teams interact with over 200 million supporters across 147…
Magnite's future growth outlook has improved significantly after a recent court ruling involving Google, according to Bank of America. The decision appears to have positive implications for Magnite's position in the digital advertising…
Magnite's share price increased by 6%, bringing its year-to-date growth to 53%. This performance sets it apart from other ad tech companies like The Trade Desk and AppLovin, whose stocks have remained relatively stable.
Private marketplaces now account for 76% of global spending in programmatic digital out-of-home (DOOH) advertising. This indicates a strong preference for more controlled and curated buying environments over open exchanges in the DOOH…
Retail media networks are increasingly adopting multi-touch attribution models to better track and measure the effectiveness of advertising across various consumer touchpoints. This shift aims to provide advertisers with a clearer…
Teads and Koddi have formed a global partnership to enhance retail media buying and selling, utilizing the OpenRTB protocol. This collaboration aims to streamline programmatic transactions and expand opportunities for retailers and…
Meta has launched Muse for Small Business, a new tool designed to support the approximately 200 million brands using its platform. The initiative is intended to help small businesses leverage Meta’s technology to enhance their advertising…
DoubleVerify has been sold, with the decision influenced by broader economic pressures, rising competition, and uncertainties related to artificial intelligence in the ad tech sector. The sale marks a significant change for the company…
Amazon Ads has rebranded its Demand-Side Platform (DSP) as DVA, which stands for display, video, and audio. The company also updated its ad console for sponsored products and search-based ads, aiming to streamline its advertising offerings.
Amazon announced a significant update to its advertising technology at its unBoxed event, introducing AI-driven conversational features in its demand-side platform (DSP). The new tools aim to streamline campaign management and optimization…
A former policy executive from TikTok has been honored for their contributions to developing artificial intelligence standards at DoubleVerify. The recognition highlights efforts to improve AI practices within the digital advertising…
Amazon is overhauling its advertising platform to integrate AI agents at its core. This move aims to enhance campaign management, targeting, and optimization for advertisers using Amazon's ecosystem.
Amazon Ads announced new features at its unBoxed conference, including Full-Funnel Campaigns and DVA+, aimed at broadening programmatic advertising access. The updates focus on increasing transparency and giving advertisers more control…
Google is emphasizing the necessity for new regulations to address evolving challenges in advertising technology. The company points to rapid changes in digital advertising as a reason for lawmakers to consider updated legal frameworks.
AGL-Hakuhodo has incorporated ChatGPT-powered ads into its digital paid media campaigns. This move signals an adoption of AI-driven advertising tools to enhance engagement and targeting within their digital strategy.
Epsilon, part of Publicis, has introduced an updated version of its retail media platform. The new platform aims to provide advertisers with improved tools and capabilities for managing and optimizing retail media campaigns.
OpenAI has indicated that sponsored chat experiences will be a key part of its future business model. However, the company is not prioritizing direct monetization opportunities for publishers within this framework.
OpenAI's ad solutions lead has highlighted sponsored chat agents as a key direction for AI-driven advertising. However, questions remain about how publishers will benefit financially from these new formats as AI platforms become more…
PubMatic CEO Rajeev Goel explores how artificial intelligence could reduce complexity in ad tech. He suggests that AI agents may soon replace humans in key decision-making roles within programmatic advertising.
Disney announced that Toy Story 5 reached 20 million views on Disney+ within its first five days of streaming, following a 96-day window after its theatrical release. While Disney highlighted a significant increase in franchise engagement…
MNTN now allows app advertisers to connect AppsFlyer purchase data to their TV ad campaigns, with MNTN crediting app installs for up to 30 days after a TV ad, while AppsFlyer credits installs within 72 hours. This difference in attribution…
Reports indicate a notable rise in ad click fraud, where fake clicks are generated to drain advertiser budgets or manipulate campaign results. This trend is impacting the effectiveness and trustworthiness of digital advertising campaigns.
AGL-Hakuhodo has incorporated ChatGPT Ads into its paid media approach. This move signals the agency's adoption of AI-driven advertising tools to enhance campaign effectiveness.
AGL-Hakuhodo has announced the adoption of ChatGPT-powered ads as part of its digital media approach. This move signals the agency's interest in leveraging AI-driven advertising solutions to enhance campaign effectiveness.
BetterHelp is expanding its podcast advertising efforts by collaborating with Media Bodies. This move aims to increase BetterHelp's presence across podcast platforms and reach more listeners through targeted audio ads.
The article discusses how simply installing digital screens in stores does not guarantee a successful retail media network. It emphasizes the need for strategic content, data integration, and measurement to drive real advertising impact.
Teads' stock price rose sharply after announcing a new partnership with Koddi focused on retail media. The collaboration is expected to enhance Teads' offerings in the growing retail media sector.
ChatGPT is entering the digital advertising market, positioning itself as a new competitor to established players like Google and Meta. This move signals a potential shift in how advertisers may allocate budgets and reach audiences online.
AGL-Hakuhodo has incorporated ChatGPT-powered advertisements into its paid media campaigns. This move signals an adoption of AI-driven ad formats within the agency's broader digital advertising approach.
Teads and Koddi have entered into a global partnership aimed at enhancing programmatic access to retail media inventory. This collaboration is expected to streamline how advertisers buy and manage retail media campaigns across digital…
Industry expert Vivek Couto predicts that connected TV (CTV) advertising will reach the same scale as traditional television advertising by 2027. This projection highlights the rapid growth and increasing importance of CTV in the…
Omnicom Media has appointed Bec Penn as its new Head of Retail Media. This leadership change signals the agency's focus on expanding its retail media capabilities.
LiveRamp has enabled the use of CRM-based audience segments within ChatGPT Ads. This integration allows advertisers to target their existing customer lists when running campaigns on the ChatGPT platform.
A recent survey found that 58% of advertising executives believe agentic buying—where AI or automated systems make media buying decisions—will scale in the next year. The report also notes ongoing legal challenges for Apple and Amazon in…