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Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 20m ago.
Efficiency Remains Primary Method for Judging AI Performance
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that…
Flowcode’s Tim Armstrong: As AI Agents Take Over Digital, Real Life Becomes ‘A Thousand Times More Important’
CANNES, France — The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad sales operation and later ran AOL and Yahoo…
Retail Media Bridges Its Onsite-Offsite Divide with Improved Ties
CANNES, France – Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of platforms, dashboards and passwords that suggest…
Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
CANNES, France — Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them. A panel at the Beet.TV Leadership…
Out-Of-Home’s Moment: Why Physical Presence Has Become One Of Advertising’s Most Valuable Assets
CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all four demographics…
From Stadiums to Streets: How OOH Drives Performance Through Sports & Culture
CANNES, France – Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for out-of-home advertising, which can now react to cultural moments with the speed once reserved for…
The Measurement Reset: What It Really Takes to Make MMM Work
CANNES, France – Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar on marketing education — and it explains…
MFE Plays to TV’s Strengths with Cross-European Simultaneous Reach Ad Format
(L-R) Stefano Sala, CEO, MFE Advertising; Matteo Cardani, CMO, MFE Advertising; Michele Giraudo, CRO, MFE Advertising When MFE-MediaForEurope took full control of German broadcaster ProSieben just over one year ago, the media holding…
AI Takes Over Performance Marketing’s Busywork, With Humans Still Holding the Map
CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US…
Trust Becomes Advertising’s Most Valuable Currency in AI Era
CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has become…
Week in Charts: OpenAI’s Response to Bypassing NYT Paywall, BBC News’ Prevalence on Social Media, and…
In this week's Week in Charts, OpenAI's response to bypassing NYT paywall, BBC News' prevalence on social media, and Netflix's short-form push. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote…
The Industry Needs More Strategic Thinkers, but It’s Not Incentivising Their Development
You'll often hear it said, in discussions about AI's impact on marketers' day-to-day work lives, that by handling repetitive and menial tasks, AI frees up more time for strategic thinking. Indeed, a new report from advertiser trade group…
Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push
CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions…
Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value
CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising…
Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the right moment…
HSR’s Maggie Sellers Takes Brand Building Beyond the Algorithm
CANNES, France – For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a billboard can seem almost quaint. It doesn’t follow anyone around the internet. It doesn’t demand an…
VideoWeek’s Guide to DMEXCO 2026
It's just a couple of days until DMEXCO 2026 kicks off in Cologne, and VideoWeek is proud to be partnering with the event once more. Where to find VideoWeek We'll be on-site at the Koelnmesse covering both days of the conference, filming…
“A Trade-Off Between Reach and Control”: PSBs Discuss YouTube Distribution in BBC Charter Inquiry
With just over one year left on the BBC's Royal Charter, the UK Government is working out the terms of the public service broadcaster's (PSB) next Charter during a particularly turbulent time for the BBC, which faces ongoing financial…
Marketers Must Connect Data, AI and Creative to Maximize Results
CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves…