Marketers Must Connect Data, AI and Creative to Maximize Results
· 11d ago · Originally reported by Beet.TV
CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves advertising. Denise Colella, vice president of Adobe’s Global Digital Strategy Group…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Data clean room
A data clean room is a secure environment where companies combine and analyse their customer data together, getting aggregated insights or audiences without exposing each other's raw personal data.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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