NatWest Drives 23% Brand Lift Using Targeted Programmatic Video for SME Banking
· 7d ago · Originally reported by FF News
NatWest Drives 23% Brand Lift Using Targeted Programmatic Video for SME Banking
This is the outlet’s own summary while our desk writes an explainer. Read the full story at FF News.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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