Commerce Media Moves Beyond the Checkout Aisle in Omnichannel Push
· 10d ago · Originally reported by Beet.TV
CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions International Festival of Creativity. The expansion gives marketers a much richer…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Ahold Delhaize Uses AI to Enhance Its Retail Media Offerings
Ahold Delhaize is leveraging artificial intelligence to strengthen its retail media capabilities. The company aims to use AI to optimize ad placements and improve targeting for brands advertising on its platforms.
Kroger Advances Integration of Retail Media Creative With Digital Sales
Kroger has made progress in connecting its retail media advertising creative with actual digital sales data. This move aims to help brands better understand how their ads on Kroger's platforms influence online purchases.
IAB Study Finds 43% of Marketers Not Fully Leveraging In-Store Retail Media
A new study from the IAB reveals that nearly half of marketers are not making full use of in-store retail media opportunities. The research highlights a significant gap in how brands are utilizing physical retail spaces for digital…
IAB and Grocery TV Highlight Evolution of In-Store Media Beyond Shopper Marketing
New research from IAB and Grocery TV indicates that in-store media is expanding its role, moving past traditional shopper marketing strategies. The findings suggest retailers are leveraging in-store screens and digital displays for broader…
CommerceIQ Launches AI Retail Media Management for Chewy Ads
CommerceIQ has introduced an AI-driven solution to help manage retail media campaigns on Chewy Ads. This tool aims to optimize advertising performance for brands selling on the Chewy platform.
Particular Audience Unveils Digital Trade Media Solution for Trade Marketing
Particular Audience has introduced a Trade Media solution aimed at modernizing trade marketing by leveraging digital channels. The new offering is designed to help brands and retailers reach business buyers more efficiently online.