The Industry Needs More Strategic Thinkers, but It’s Not Incentivising Their Development
· 9d ago · Originally reported by VideoWeek
You'll often hear it said, in discussions about AI's impact on marketers' day-to-day work lives, that by handling repetitive and menial tasks, AI frees up more time for strategic thinking. Indeed, a new report from advertiser trade group the WFA and marketing advisory Mediasense found that strategic thinking skills…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at VideoWeek.
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Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
WFA (World Federation of Advertisers)
The WFA (World Federation of Advertisers) is the global association of advertisers and national advertiser associations, based in Brussels, that represents brand owners on marketing, media and policy issues.
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