MFE Plays to TV’s Strengths with Cross-European Simultaneous Reach Ad Format
· 8d ago · Originally reported by VideoWeek
(L-R) Stefano Sala, CEO, MFE Advertising; Matteo Cardani, CMO, MFE Advertising; Michele Giraudo, CRO, MFE Advertising When MFE-MediaForEurope took full control of German broadcaster ProSieben just over one year ago, the media holding company positioned the takeover as a play for scale in the face of competition from…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at VideoWeek.
Read the original at VideoWeek
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Holding company (agency holdco)
An agency holding company (holdco) is a parent group that owns many advertising, media, creative and marketing agencies, such as WPP, Publicis Groupe, Omnicom, Dentsu and Havas.
Go deeper
Related stories
Yext to Acquire Flamel.ai, Expanding Into Localized Paid Media Campaigns
Yext has signed an agreement to acquire Flamel.ai, a company specializing in localized paid ad campaigns across platforms like Google, Meta, and ChatGPT. The move aims to provide multi-location brands with a unified platform for managing…
Roku CFO Sells Shares Amid DOJ Review of Fox Acquisition
Roku's Chief Financial Officer has sold 7,000 company shares, totaling $1.1 million. Meanwhile, the U.S. Department of Justice is extending its review of Roku's planned acquisition of Fox, indicating ongoing regulatory scrutiny.
Audiohook Acquires Podscan to Expand Podcast Advertising Capabilities
Audiohook, an audio advertising platform, has acquired Podscan, a company specializing in podcast monitoring. This move is aimed at enhancing Audiohook's ability to track and analyze podcast ad placements and performance.
Knorex to Spin Off AscendX Publisher Monetization Business
Knorex has announced plans to separate its AscendX unit, which focuses on helping publishers generate revenue from their digital content. The move is described as a strategic carve-out, indicating AscendX will operate independently from…
DoubleVerify Sold Amid Market Challenges and AI-Driven Competition
DoubleVerify has been sold, with the decision influenced by broader economic pressures, rising competition, and uncertainties related to artificial intelligence in the ad tech sector. The sale marks a significant change for the company…
Lyra Technology Group Acquires Adelaide-Based Concept Data
Lyra Technology Group, part of Evergreen, has acquired Concept Data, a company based in Adelaide. Details about the transaction and Concept Data's specific role in the digital advertising ecosystem were not provided.