Programmatic DOOH Finally Has Global Number: $1.34B
· 8d ago · Originally reported by Yahoo Finance
Programmatic DOOH Finally Has Global Number: $1.34B
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Yahoo Finance.
Read the original at Yahoo Finance
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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