Why Curation and Cultural Relevance Convert Premium Consumers: Chase Media’s Sam Palmer
· 10d ago · Originally reported by Beet.TV
CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the right moment. That’s the formula outlined by Sam Palmer, president of Chase Media Solutions at…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
Terms in this story
Curation
Curation is packaging inventory from many publishers, often combined with audience data and quality filters, into ready-made deals that buyers can purchase through their DSP.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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