Efficiency Remains Primary Method for Judging AI Performance
· 7d ago · Originally reported by VideoWeek
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that pure operational efficiency remains the most common metric through which…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at VideoWeek.
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Terms in this story
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
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