HSR’s Maggie Sellers Takes Brand Building Beyond the Algorithm
· 10d ago · Originally reported by Beet.TV
CANNES, France – For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a billboard can seem almost quaint. It doesn’t follow anyone around the internet. It doesn’t demand an email address. It just stands there, enormous and mildly judgmental. That…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
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Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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