AI Takes Over Performance Marketing’s Busywork, With Humans Still Holding the Map
· 9d ago · Originally reported by Beet.TV
CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US discussed how AI is changing campaign planning, buying and measurement during the “AI…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
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