The live wire
Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 44m ago.
Week in Review: Netflix Ads Expands in Europe, Higgsfield On Track for $1 Billion Run Rate, and TVs Account…
In this week's Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. Top Stories Netflix Announced Further European Expansion of Ads Tier This…
Malicious Google Ads Campaign Delivers Fake Security Alerts and Malware
A Google Ads campaign has been identified spreading deceptive security alerts that lock users' browsers and attempt to install malware. The ads redirect users to fraudulent websites, creating a risk for those who click on them.
DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
Saudi Arabia's Digital Ad Spend Projected to Reach $4.68B in 2026
Saudi Arabia's digital advertising market is forecasted to grow significantly, with spending expected to hit $4.68 billion by 2026. The industry is also facing challenges related to creative fatigue, which may impact campaign effectiveness…
Efficiency Remains Primary Method for Judging AI Performance
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that…
The Google ad tech remedies show why Congress must act
For more than a decade, publishers have been telling policymakers that something is fundamentally wrong with the digital advertising marketplace. Now, after years of antitrust litigation against Google, a federal... The post The Google ad…