The live wire
Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 35m ago.
Flowcode’s Tim Armstrong: As AI Agents Take Over Digital, Real Life Becomes ‘A Thousand Times More Important’
CANNES, France — The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad sales operation and later ran AOL and Yahoo…
Retail Media Bridges Its Onsite-Offsite Divide with Improved Ties
CANNES, France – Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of platforms, dashboards and passwords that suggest…
Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?
CANNES, France — Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them. A panel at the Beet.TV Leadership…
Out-Of-Home’s Moment: Why Physical Presence Has Become One Of Advertising’s Most Valuable Assets
CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all four demographics…
From Stadiums to Streets: How OOH Drives Performance Through Sports & Culture
CANNES, France – Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for out-of-home advertising, which can now react to cultural moments with the speed once reserved for…
The Measurement Reset: What It Really Takes to Make MMM Work
CANNES, France – Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar on marketing education — and it explains…
Adobe Completes Purchase Of Topaz Labs
The company’s technology is available in Adobe Firefly and Photoshop
MFE Plays to TV’s Strengths with Cross-European Simultaneous Reach Ad Format
(L-R) Stefano Sala, CEO, MFE Advertising; Matteo Cardani, CMO, MFE Advertising; Michele Giraudo, CRO, MFE Advertising When MFE-MediaForEurope took full control of German broadcaster ProSieben just over one year ago, the media holding…
OpenEPG™ Index, Aug. 2026, Ranking 580k+ Streaming TV Shows: Lifetime's 'NCIS' Tops Large-Screen (CTV)…
National news outlets captured 59% of streaming TV ad spend on news shows — versus 41% for local stations — while News and Reality accounted for 63% of large-screen (CTV) ad spend and News alone took 39% on mobile, according to Pixalate's…
Why Spotter Says ‘Creator TV’ Deserves a Seat at the Upfront Table
Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form creator content consumed on connected TVs, but they lack the intelligence to validate where audiences are actually…
AI Takes Over Performance Marketing’s Busywork, With Humans Still Holding the Map
CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US…
Trust Becomes Advertising’s Most Valuable Currency in AI Era
CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has become…