OpenEPG™ Index, Aug. 2026, Ranking 580k+ Streaming TV Shows: Lifetime's 'NCIS' Tops Large-Screen (CTV)…
· 8d ago · Originally reported by Pixalate
National news outlets captured 59% of streaming TV ad spend on news shows — versus 41% for local stations — while News and Reality accounted for 63% of large-screen (CTV) ad spend and News alone took 39% on mobile, according to Pixalate's monthly analysis; mapped against OpenEPG DB™ 1.0, resolved from open…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Pixalate.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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