Why Spotter Says ‘Creator TV’ Deserves a Seat at the Upfront Table
· 9d ago · Originally reported by Beet.TV
Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form creator content consumed on connected TVs, but they lack the intelligence to validate where audiences are actually paying attention. That gap is what one company believes it can fill by packaging…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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