India’s digital ad impressions surge 44% in Jan–Jul 2026 as programmatic trading hits 96% share
· 7d ago · Originally reported by Adgully.com
India’s digital ad impressions surge 44% in Jan–Jul 2026 as programmatic trading hits 96% share
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Adgully.com.
Read the original at Adgully.com
Terms in this story
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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