Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 20m ago.
Learn about the value of OpenProposal extending agentic advertising into the RFP workflow, and creating a win for all stakeholders The post Why we’re bringing Agentic Advertising into Media Planning with OpenProposal appeared first on IAB…
In this week's Week in Charts, OpenAI's response to bypassing NYT paywall, BBC News' prevalence on social media, and Netflix's short-form push. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote…
A career in advertising can feel like a series of technological tsunamis. First came the internet, then the shift to mobile, and now the industry is navigating the powerful currents of artificial intelligence. Each wave has demanded a…
You'll often hear it said, in discussions about AI's impact on marketers' day-to-day work lives, that by handling repetitive and menial tasks, AI frees up more time for strategic thinking. Indeed, a new report from advertiser trade group…
Young audiences divide their attention across more platforms and content formats than any previous generation. Yet their sports interest appears to be growing even as their consumption becomes more fragmented.... The post How publishers…
IAB Tech Lab's new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising The post Does the industry need Agentic Advertising? appeared first on IAB Tech Lab .
The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships operation, betting that the trust and depth its writers…
CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions…
Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But for commerce brands…
CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising…
CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the right moment…
CANNES, France – For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a billboard can seem almost quaint. It doesn’t follow anyone around the internet. It doesn’t demand an…
The proposed settlement includes concessions to protect editorial independence of CBS and CNN, film output levels, workers impacted by layoffs and restrictions on cable network price hikes
The possible deal, which was immediately criticized by some opponents, includes protections for CNN and CBS and establishes output levels for film production.
Pre‑Bid API Enriches Open Programmatic CTV Bid Requests With a Standard Content Object in Real Time Across 6,192 U.S. Apps on Roku, Samsung Tizen, Amazon Fire TV, LG webOS, Vizio SmartCast, Apple tvOS, Android TV, Android and iOS…
Publishers don’t need another reminder that search referral collapsed. Most have already rebuilt around social, syndication, and streaming. Many of our top publisher clients are seeing seven to eight figures... The post To monetize more…
It's just a couple of days until DMEXCO 2026 kicks off in Cologne, and VideoWeek is proud to be partnering with the event once more. Where to find VideoWeek We'll be on-site at the Koelnmesse covering both days of the conference, filming…
With just over one year left on the BBC's Royal Charter, the UK Government is working out the terms of the public service broadcaster's (PSB) next Charter during a particularly turbulent time for the BBC, which faces ongoing financial…
CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves…