Why we’re bringing Agentic Advertising into Media Planning with OpenProposal
· 9d ago · Originally reported by IAB Tech Lab
Learn about the value of OpenProposal extending agentic advertising into the RFP workflow, and creating a win for all stakeholders The post Why we’re bringing Agentic Advertising into Media Planning with OpenProposal appeared first on IAB Tech Lab .
This is the outlet’s own summary while our desk writes an explainer. Read the full story at IAB Tech Lab.
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Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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