Substack Pitches Brands on Long-Form Creator Trust as Ad Market Formalizes
· 10d ago · Originally reported by Beet.TV
The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships operation, betting that the trust and depth its writers command can deliver something social feeds cannot. It is a calculated pivot at a…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Influencer marketing
Influencer marketing is paying or partnering with social media creators to promote products to their followers through posts, videos or livestreams, which must be disclosed as advertising.
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