Does the industry need Agentic Advertising?
· 10d ago · Originally reported by IAB Tech Lab
IAB Tech Lab's new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising The post Does the industry need Agentic Advertising? appeared first on IAB Tech Lab .
This is the outlet’s own summary while our desk writes an explainer. Read the full story at IAB Tech Lab.
Read the original at IAB Tech Lab
Terms in this story
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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