Inside a Cricket-Off-Season Campaign — How Brands Are Filling the Gap Between IPL Cycles
· 6d ago · Originally reported by Agency Reporter
Inside a Cricket-Off-Season Campaign — How Brands Are Filling the Gap Between IPL Cycles
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Agency Reporter.
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Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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