Moving Walls, Magnite expand programmatic access to DOOH inventory across APAC
· 6d ago · Originally reported by marketech apac
Moving Walls, Magnite expand programmatic access to DOOH inventory across APAC
This is the outlet’s own summary while our desk writes an explainer. Read the full story at marketech apac.
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Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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