Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption
· 6d ago · Originally reported by The Media Online
Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption
This is the outlet’s own summary while our desk writes an explainer. Read the full story at The Media Online.
Read the original at The Media Online
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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