Moving Walls integrates LMX with Magnite to expand programmatic DOOH reach in Asia-Pacific
· 6d ago · Originally reported by MediaNews4U
Moving Walls integrates LMX with Magnite to expand programmatic DOOH reach in Asia-Pacific
This is the outlet’s own summary while our desk writes an explainer. Read the full story at MediaNews4U.
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Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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