Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV
· 7d ago · Originally reported by Yahoo Finance
Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Yahoo Finance.
Read the original at Yahoo Finance
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Go deeper
Related stories
Comcast Advertising Study Highlights TV and Streaming's Impact on Ad Performance
Comcast Advertising has published its Multiscreen Performance Report, analyzing how TV and streaming campaigns influence consumer attention, reach, and actions. The research suggests that combining TV and streaming can double incremental…
GVTLabs Introduces AskGVT Tool for Enhanced Video Search Capabilities
GVTLabs has launched AskGVT, a new tool designed to make video content more searchable and accessible. The solution aims to help users quickly find specific moments or information within long-form videos or extensive video libraries.
Jamloop Introduces Verified Supply for Enhanced Transparency in CTV Advertising
Jamloop has launched Verified Supply™, a new solution aimed at increasing transparency and accountability in connected TV (CTV) advertising. The offering is designed to help advertisers better understand and trust the sources of their CTV…
Slovenian Broadcaster Uses Synamedia to Deliver Local Ads on International Channels
A Slovenian broadcaster has adopted Synamedia's Iris platform to swap out international ad slots with ads sold specifically for Slovenian viewers. This regionalization technology enables more targeted advertising on channels that reach…
Comcast Study Finds Multiscreen TV Ad Campaigns Boost Incremental ROAS
Comcast Advertising reports that running TV ad campaigns across multiple screens leads to a doubling of incremental return on ad spend and increased website visits. The findings highlight the effectiveness of multiscreen strategies for…
Connected TV Audience in Italy Reaches 35.4 Million, Research Finds
New research indicates that connected TV (CTV) now reaches 35.4 million people in Italy. This milestone highlights the growing adoption of internet-enabled television platforms among Italian viewers.