Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 6m ago.
McDonald’s is updating its retail media strategy, signaling a shift in how the fast-food giant leverages its customer touchpoints for advertising and partnerships. The company is exploring new ways to use its digital platforms and in-store…
LiveRamp has expanded its collaboration with OpenAI to allow advertisers to use first-party data for more precise audience targeting. This move aims to enhance the effectiveness of ad campaigns by leveraging AI-powered insights while…
McDonald's has developed its own retail media network, prompting discussion on why similar strategies could benefit other brands. The move showcases how non-traditional retailers are leveraging their customer data and digital platforms to…
Amazon has introduced artificial intelligence enhancements to its advertising platform and broadened Alexa's branded conversation features. These updates aim to improve ad targeting and enable more interactive brand experiences through…
TikTok has initiated measures to remove and restrict scam ads that promise users payment for simple tasks or participation. The platform is targeting deceptive advertising practices to protect its users from fraudulent schemes.
AppLovin's stock price dropped to a new 52-week low, reaching $290.43. The decline reflects recent market pressures or company-specific challenges affecting its valuation.
A new analysis highlights five major trends in programmatic advertising that top marketers are leveraging in 2026. These trends reflect shifts in technology, data usage, and campaign strategies within the digital ad ecosystem.
7-Eleven Australia has launched a retail media network, allowing brands to advertise directly to shoppers through its stores and digital channels. This move enables the convenience retailer to monetize its customer data and offer targeted…
Roblox is rolling out pre-roll ads as part of its strategy to become a staple in digital media plans. The platform, with over 130 million daily users, aims to demonstrate its value to advertisers seeking to reach Gen Z and Gen Alpha…
Daniel Druger of Universal Ads/Comcast highlighted the growing influence of creators as they move from social media and long-form video into television. This shift suggests that brands will need to adapt their advertising approaches to…
AppLovin's stock price declined more than the overall market. The company, which operates in the mobile app and ad tech sector, may be facing investor concerns or sector-specific challenges.
Google is compensating around 100 publishers for allowing their content to be used in AI-generated answers. Most small and midsize sites in the pilot program receive less than $1,000, while at least one larger publisher reportedly earns…
Consumers are increasingly using AI tools to research, compare, and validate products, rather than to discover new brands or complete purchases. This shift in behavior is changing how brands approach the middle stage of the marketing…
A Lagos court ruled that Meta cannot use contracts as a legal basis for profiling Facebook and Instagram users in Nigeria for behavioral advertising. The company has been given eight weeks to comply with the decision and must pay a…
Warner Bros. Discovery has become the second media partner for Prisma Direct, giving agencies on Prisma access to Neo, WBD's self-serve TV platform launched in 2025. The development raises questions about the future of this integration if…
DataBeat analysis shows that resellers added 44,600 new ads.txt lines, compared to 10,300 for direct sellers, across the top 50,000 US publishers. Low-traffic sites contributed most of the growth, and nearly half of Tier 1 SSP domains…
Instances of invalid traffic and click fraud have been detected affecting ads related to ChatGPT. This development highlights ongoing challenges in ensuring ad quality and combating fraudulent activity in digital advertising.
Tom Wolfe of Locality argues that current supply path optimization (SPO) efforts in TV advertising focus too much on reducing intermediaries and fees, rather than addressing the unique needs of local markets. He suggests that simply…
Roku's Chief Financial Officer has sold 7,000 company shares, totaling $1.1 million. Meanwhile, the U.S. Department of Justice is extending its review of Roku's planned acquisition of Fox, indicating ongoing regulatory scrutiny.
Advertisers are facing challenges managing audiences across multiple media channels due to fragmented technology and data silos. Companies like CMI Media Group are working to help organizations unify their marketing efforts for improved…
The article explores the distinctive characteristics of India's programmatic advertising market, such as local consumer behavior, regulatory environment, and technology adoption. It highlights how these factors influence the strategies of…
The article discusses how artificial intelligence is transforming programmatic advertising. It highlights advancements in automation, targeting, and optimization driven by AI technologies.
The discussion centers on how digital advertisers are working to balance user privacy, transparency in ad delivery, and ensuring brand safety. These priorities often require trade-offs as regulations and consumer expectations evolve.
Sabio Holdings, Inc. reported a loss for the first half of the year and is now focusing on the upcoming political advertising season and growth in programmatic advertising to improve its financial performance. The company is betting that…
7-Eleven Australia has launched its first dedicated retail media network, allowing brands to advertise directly to shoppers through the convenience chain's digital and in-store channels. This move marks the company's entry into the growing…
7-Eleven has introduced a retail media platform aimed at fast-moving consumer goods (FMCG) brands in Australia. This move allows brands to advertise directly to shoppers using 7-Eleven's digital channels and in-store assets.
Google's AI Overviews feature is now being displayed for searches involving many large brand names. This update means that users searching for well-known brands may see AI-generated summaries at the top of their search results.
Rosenblatt has increased its price target for Amazon, expressing confidence that the rise of AI-powered shopping agents will not undermine Amazon's retail media business. The firm believes Amazon's advertising model remains robust despite…
A recent study reveals that most advertisers are open to paying higher prices if it means gaining access to a wider range of audience segments and quicker campaign activation. This suggests a growing demand for solutions that enhance…
Google has launched a pilot program where publishers receive one-tenth of 1% of advertising revenues in exchange for allowing their content to be used in AI products. The initiative aims to compensate publishers for their contributions to…
Adtech Systems has declared a dividend of ₹1.10 per share for the financial year 2026. This announcement reflects the company's financial performance and its decision to return value to shareholders.
The Trade Desk is celebrating its tenth anniversary as a publicly traded company. Over the past decade, the company has navigated significant changes in the programmatic advertising landscape, experiencing both rapid growth and periods of…
OpenAI has updated its ChatGPT Ads platform to include new features such as bulk product creation and the ability to check product review status. These enhancements aim to streamline ad campaign management for users leveraging ChatGPT for…
FreeWheel has published its latest Video Monetisation Report, highlighting continued growth in connected TV (CTV) ad consumption throughout Europe. The report, released twice yearly, tracks trends in premium video and how content owners…
Benchmark has maintained its buy recommendation for AppLovin but has reduced its price target to $500. The adjustment reflects updated expectations for the company's future performance.
Magnite announced its second quarter financial results, showing a 17% increase in revenue and a 30% rise in EBITDA. Despite these strong numbers, analysts have maintained a Hold rating on the company's stock.
The article discusses the difficulty marketers face in determining who is actually watching connected TV (CTV) ads, even when ads are delivered to the intended device. It highlights the need for better measurement tools to ensure ads reach…
Magnite's stock has been downgraded, with analysts suggesting it is trading slightly above its fair value. The downgrade indicates a wait-and-see approach as investors look for further confirmation of the company's growth or stability.
This content provides an explanation of Amazon's pay-per-click (PPC) advertising options, including Sponsored Brands, Display, and TV Streaming Ads. It covers how these formats work within Amazon's advertising ecosystem and their roles in…
The commerce media sector is evolving, with retailers and brands leveraging new technologies and data to enhance advertising experiences. This next era is marked by deeper integration of media and commerce, enabling more targeted and…