AI's Impact on Programmatic Advertising Explored
· 21h ago · Originally reported by Exchange4Media
The article discusses how artificial intelligence is transforming programmatic advertising. It highlights advancements in automation, targeting, and optimization driven by AI technologies.
Why it matters
Understanding AI's role in programmatic advertising helps marketers and publishers leverage smarter, more efficient ad buying and improved campaign results.
Explain it like I’m new here
AI in programmatic ads is like having a super-smart robot that helps pick the best ads to show people at the right time.
Read the original at Exchange4Media
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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