Commerce Media Enters a New Phase of Growth and Innovation
· 25h ago · Originally reported by eMarketer
The commerce media sector is evolving, with retailers and brands leveraging new technologies and data to enhance advertising experiences. This next era is marked by deeper integration of media and commerce, enabling more targeted and measurable ad campaigns within retail environments.
Why it matters
Commerce media is becoming a central part of digital advertising, allowing brands to reach shoppers at the point of purchase and making ad spend more efficient and accountable.
Explain it like I’m new here
It's like putting ads right next to the checkout line in a store, so shoppers see them just as they're about to buy.
Read the original at eMarketer
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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