7-Eleven Australia Debuts Its Own Convenience Retail Media Network
· 22h ago · Originally reported by Mobility Plaza
7-Eleven Australia has launched its first dedicated retail media network, allowing brands to advertise directly to shoppers through the convenience chain's digital and in-store channels. This move marks the company's entry into the growing retail media space.
Why it matters
Retailers creating their own media networks lets brands reach shoppers at the point of purchase and gives retailers new revenue streams. This trend is reshaping how advertising budgets are spent.
Explain it like I’m new here
It's like a store putting up its own TV ads inside the shop so brands can talk to customers while they shop.
Read the original at Mobility Plaza
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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