Roblox Introduces Pre-Roll Ads to Attract Advertisers Targeting Young Audiences
· 20h ago · Originally reported by Beet.TV
Roblox is rolling out pre-roll ads as part of its strategy to become a staple in digital media plans. The platform, with over 130 million daily users, aims to demonstrate its value to advertisers seeking to reach Gen Z and Gen Alpha audiences.
Why it matters
This move highlights how gaming platforms are evolving their ad offerings to compete for digital advertising budgets, especially among hard-to-reach younger demographics.
Explain it like I’m new here
Roblox is adding short ads before games start, like commercials before a TV show, to show advertisers it's a good place to reach kids and teens.
Terms in this story
Pre-roll
Pre-roll is a video ad that plays before the content the viewer chose to watch begins.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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